Healogics has five distinct audiences — patients, hospitals, physicians, payers and suppliers — who all play a vital role in their business. We needed to design and develop a website that would serve each of these audiences in order to position Healogics as the wound care expert, grow the number of care centers across the U.S., and attract top-tier providers.
Patient-First, Mobile-First Strategy
While Healogics has many audiences to serve, it was always clear that patients are the most important. By prioritizing patients with the design, we ensure that they can access the information they need quickly and easily, and the other audiences recognize and appreciate the focus on patients.
We knew that patients and physicians are often using the website on their mobile devices, so we used a mobile-first mentality throughout the design and development process.
Location Finder Tool
One of the most important functions of the website is the location finder tool. Patients who are interested in specialized wound care can enter their zip code or city and state, and are then directed to a page with a map and list of the centers in their area. The address and phone number are prominent, and conversions are tracked when people click for directions or click the number to call on their mobile device.
We also optimized the landing page for each location, to make patients feel more comfortable and remove any objections to scheduling an appointment. The page clearly describes the services available, answers FAQs, and provides a video that shows what happens during a visit.
Search Engine Optimization
Organizing patient resources by disease state allows people to quickly find content that will improve their health journey. This keyword-rich content also drives people who may need wound care services to the website.
Accessible, ADA-Compliant Web Design & Development
We designed and developed the site according to accessibility standards for ADA-compliance. Starting with the design phase, we adapted the brand color palette to ensure adequate color contrast on all text and graphical interface elements. During development, we implemented proper content hierarchies, link strategies, transcriptions, and page structure, then tested with online tools and remote user tests.
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