[Infographic] Designing Websites for Skimmers, Swimmers & Divers

You have a lot of content to share on your website. How should you organize it? What information are visitors looking for? What should be featured? What can hide behind a few clicks?

Answering these questions gets easier if you think of your website visitors in three primary groups as you plan the organization, layout and design of your website.

  • Skimmers want to find the information they need and get out as quickly as possible.
  • Swimmers will go a little deeper and browse more of your site.
  • Divers want to take it all in and spend time exploring.

The infographic below will give you more insight into designing your website for Skimmers, Swimmers and Divers. View/download pdf.

(Click to view larger.)


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