A Vibrant Website Design for a Dynamic Business
We redesigned the website for International Scholarship & Tuition Service (ISTS) website to reflect their energetic and optimistic brand personality. They love equipping companies to provide scholarships and grants, and we built a website that would let that shine through in the photo treatments, illustrations, color palette and fonts. We reworked the site map and wrote and optimized the website content for improved search engine performance and a simplified user experience. The site is easy for admin to add and update content as they grow.
We received a Platinum Award for Business to Business Website Design at the dotCOMM Awards!
Strategic Information Architecture
ISTS has two primary user groups for their online presence: prospective clients (B2B0 and their clients’ end-users (B2C). After exploring various approaches for how to best serve these distinct audience, we landed on creating two separate websites. The two audiences’ needs and goals have little overlap, so this strategy would ensure each group could be better served with a dedicated site.
Marketing Website
The primary marketing website showcase the company’s comprehensive educational assistance program management services, with details on the services provided, how the process works, and related resources.
Support Hub
The applicant support hub serves as a knowledge base and help desk to assist users taking advantage of the ISTS platform.
Website Design
ISTS came to us with a bright and expansive brand color palette. We incorporated the colors throughout to maintain the energy and vibrancy of their brand, while incorporating ample white space for balance. We completed color contrast tests to ensure compliance with web accessibility criteria. We combined photography with graphic elements for a more custom feel, and added customized illustrations to bring an element of playfulness.
Content Production & SEO
We also wrote new content for the site to give the messaging a unique, optimistic voice that reflects the way the company does business and manages client interactions. We also conducted keyword research and optimized the content for search engines to support the company’s goal to grow organic traffic and get discovered by new potential clients.
Website Features & Functionality
By the Numbers
ISTS has a compelling track record of success, so we designed a way for their team to highlight their experience through data.
Tuition Discount Network
We designed and developed a custom database to feature all of ISTS’s partner schools. Users can filter by learning environment and area of study to find programs they might be interested in.
Knowledge Base
The support site includes a searchable knowledge base with how-to articles and answers to frequently asked questions.
Flexible Content
Our page builder tool gives the the ISTS marketing team flexible options for displaying content. Their custom design included areas for specific content like testimonials.
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