Site Structure
We devise a logical site map and information architecture for organizing site content during our website strategy phase.
SEO, Copywriting & Content Production
Effective copy is an essential component of your marketing strategy. Search engine optimization (SEO) and answer engine optimization (AEO) gets your organization found by the right people at the right time.
Write On
It’s on every cereal box. It’s part of every social media ad. If you’re a brand in the modern era, you’re going to find yourself in need of some form of content. Every piece of content, from your website pages to educational white papers and email newsletters, is an opportunity to build trust, communicate value and guide your readers toward meaningful engagement.
Website Content Production Services
With our custom website packages, we provide two optional levels of content production services:
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Full Site Copywriting
We complete a comprehensive audit of the content on your existing web pages, review available reference materials, and interview stakeholders on your team. We then refresh and rewrite copy according to your brand standards and audience profiles, and expand content for new pages. Your website is launched with fresh copy that seamlessly flows with your new web design and serves your project goals.
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Content Mapping
If you prefer to handle content internally, we set you up for success by first aggregating your existing website content into our content dashboard, mapping it to its new location based on your new site map. Your team can review and edit as necessary before it is loaded into your new site.
Search Engine Optimization & AI SEO
Search visibility today goes beyond traditional rankings. People are looking for fast, clear answers across search engines, voice assistants, and AI-powered tools. A strong digital strategy prioritizes visibility across search and AI platforms to help your content reach the right audience and clearly communicate your relevance in the moments that matter most.
What is SEO?
Search engine optimization (SEO) is the process of improving your website’s visibility in search engine results to attract more traffic. It involves optimizing content, site structure, and technical performance to ensure search engines (like Google) can easily understand and rank your site. Strong SEO helps organizations get discovered by potential clients and supporters, making it a crucial strategy for long-term digital success.
What is AEO?
Answer engine optimization (AEO), or AI SEO, focuses on structuring content so AI systems can directly surface clear, accurate answers to user questions. Instead of optimizing only for rankings and clicks like traditional SEO, AEO prioritizes being the source of the answer shown in AI-generated responses from tools like ChatGPT and Google’s AI Overviews.
Our SEO & AEO Services
The essentials of any digital search and visibility strategy are built into every stage of our custom website design and development process. We also provide optional advanced and ongoing website optimization services for organizations that want to take their SEO and AEO to the next level.
Content Hierarchy
We set up a content hierarchy for the proper use of headings and content tags.
Image Optimization
We optimize image file sizes with automated compression for speedy loading and name and tag files appropriately.
Technical Efficiency
We implement best practices for loading and compressing assets to maximize page speed, and write clean code with no bloat.
Development
Our mobile-first, accessible development strategy complies with SEO best practices.
Meta Content
We write meta titles and descriptions for your primary pages so users and search engines can preview your page content.
Redirects
We limit broken links and preserve your established SEO rankings by setting up redirects for your key pages.
Keyword Targeting
We edit and optimize content around target keywords that balance traffic volume and competitiveness.
Optimization Tools
We install an SEO plugin and connect Google Search Console to help you improve and monitor performance over time.
Schema
We use schema markup to give search and AI engines clear context about your content, helping them better interpret pages and surface the right information.
Content Production & Optimization Process
Plan
Long, short, serious, funny…we can craft content that fits the right tone and specs based on your needs and goals. Got writer’s block? We can help you generate content ideas, too.
Research
We gather background information from reference material and subject matter experts until we’ve practically become one ourselves. For web content, we conduct keyword research to uncover the best opportunities for growth.
Draft & Optimize
We provide content drafts for your review and feedback to guarantee your final product is insightful, accurate, and perfectly captures your brand voice. We optimize for target keywords, topics and questions to fit your strategy.
See some of our website content production and SEO work.
Interested in working together on your content or SEO project?
We’d love to hear more about what you’re looking for. Reach out to get the conversation started.