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Articles by Amanda Dyer

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Why Your Website and Marketing Should Start with a Strategic Plan

A website or marketing plan with no strategy means you might be haphazardly completing tasks with no consideration of if it’s helping you achieve your goals or even appealing to your target audience. Find out what makes up a strategic plan, and how to get one.

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Search Engine Optimization in the Age of AI

How should your website search engine optimization (SEO) practices change with the rise of AI-enabled search technologies? New search tools...

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11 Website Tips to Help Your Nonprofit Increase Online Donations

Increasing your online donations is as simple as adding a “donate” button to your website, right? If only! With so...

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Checklist: Optimize Your Museum Website for Mobile Visitors

We now see approximately half of all web traffic worldwide come from visitors on mobile devices, according to Statista. And...

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Checklist: 9 Ways To Optimize Your Museum’s Online Presence

You probably spend quite a bit of time updating and maintaining your museum website, but your official website isn’t the...

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7 Guidelines to Make Your Museum Website More Accessible

Making your museum website accessible is one of the most important things you can do with your site to better...

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Designing Your Museum Website for Skimmers, Swimmers & Divers

When we first started working with museums several years ago, we came across this concept of Skimmers, Swimmers and Divers...

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4 Steps To Capture The Best Website Photos

You may have hired a professional photographer or have a volunteer taking some snapshots for your website. Either way, it’s...

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Landslide Creative Announced as a 2021 Nashville Local Excellence Award Winner by UpCity!

Each year, UpCity analyzes and scores more than 70,000 service providers based on their UpCity Recommendability Rating and acknowledges the...

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3 Ways to Gather Intel to Improve Your Museum Website Visitor Experience

In the past, the museum visitor experience was all about what a person encountered while physically at the museum, from...

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Use Google Analytics to Understand Your Museum Website Visitors

Designing and developing an effective museum website starts with clearly understanding your website visitors. If you don’t know who your...

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Learning Accessible UX Design with the Interaction Design Foundation [Review]

We believe all websites should be designed and developed according to Web Content Accessibility Guidelines (WCAG) 2.1 in order to...

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