31 Blog & Social Media Content Ideas for Museums

You know the value of posting content regularly to your museum blog and social media accounts. But if you’ve been posting for a while, you may feel like you’re running out of fresh material. Peruse our list of 31 blog and social media content ideas for museums to get your creative juices flowing.

Content Ideas for Museums

Direct visitors to the “must-see” parts of your museum.


Behind the scenes
Give readers a sneak peek at something the average visitor doesn’t get to see.


Book review
Post a review of a book related to your subject matter.


Movie review
Review a movie about your subject matter.


Today in history
Tell us what your subject was up to on this day in history.


Itinerary ideas
Make suggested itineraries for visiting your museum, based on visitors’ specific interests.


Answer the questions your customer support team is regularly fielding.


Happening this weekend
Help your readers with their weekend plans by letting them know what’s going on at your museum.


Event promotion
Write a post about an upcoming event, including the event details and schedule.


Event recap
Post photos and highlights from a recent event.


Write “101”-level posts about your subject matter for people just getting to know you.


Volunteer spotlight
Highlight a dedicated volunteer while showing readers ways they too can get involved.


Fun facts
Combine several “fun facts” or do a full series of interesting tidbits.


Seasonal highlights
Show readers the highlights of your offering in every season of the year.


What to expect
Help visitors prepare for their visit to various exhibits or events


Artifact highlight
Feature individual items from your collection.


Local lists
Give out-of-town visitors ideas for fun things to do in your area. (Don’t forget to include your own museum!)


Donor spotlight
Interview a donor about why they support your museum and tell readers how they can become a supporter.


Press releases
Post your latest news updates.


Let readers know about new exhibits, tour options and more.


Holiday guide
Direct visitors to your holiday highlights.


Don’t be afraid to brag a little about recognitions you receive!


Employee spotlight
Introduce readers to a member of your staff and their contribution to your operations.


Media coverage
Don’t forget to link to other sites that mention you!


Educational ideas
Share lesson plan and project ideas for teachers related to your exhibits.


Product spotlight
Feature a product from your shop.


Gift guide
Put together a list of top gifts from your shop for upcoming holidays.


From the archives
Give readers a glimpse of an interesting artifact not currently on display.


Kids’ corner
Write a post specifically for your younger audiences.


Member perks
Highlight the benefits of being a member of your museum.


Live feeds
Post photos and videos from events while they are underway.

Now that we’ve sparked your imagination, get out there and write some content!

Still feeling stuck?

We can help. Get in touch and tell us what you’re working on!