If you spend too much time thinking about what you need to accomplish in a given day, it’s easy to get overwhelmed. So for today, focus on three simple wins that can have a long-term effect on the success of your company.
1. Ask a recent customer for a testimonial.
Customer testimonials can dramatically increase conversions. People simply tend to believe what others say about you more than what you say about yourself.
There’s a good chance that you have a loyal customer who would be more than willing to provide a positive testimonial about your business. Reach out to them and ask. Today!
After you have their testimonial, you can use it in a variety of ways. Put it on your website. Include it in sales letters and proposals. Use it anywhere a positive word from a satisfied customer could make someone else feel at ease about purchasing from you.
2. Update or claim an online listing.
You may have hired a professional web designer to give you a well-crafted business website, but are you paying attention to the listings other websites are creating about your business?
Websites like yelp.com and yellowpages.com automatically generate listings for local businesses, and anyone can add information and reviews. Many times these listings may even come up before your own website. If the information isn’t complete or accurate, it could cost you.
Most websites that provide this service allow business owners to “claim their listing” and add and edit information. You can also respond to user reviews. This is your chance to publicly thank supporters and rectify customer service issues.
How much web or foot traffic are you missing because these pages aren’t accurate or up-to-date? Find one of your online listings and spruce it up today.
3. Send a handwritten thank you note.
In the age of email and social media, getting a handwritten note is so rare that it almost never goes unnoticed.
Stay top-of-mind by making a habit of sending simple thank you notes to clients, suppliers, employees — anyone who could use a pat on the back. Start right now!
