Healthcare Website
Oakmont Benefits
A Modern Web Presence to Build Credibility & Confidence
Oakmont Benefits is a boutique employee benefits consulting firm serving mid-market companies. As the business grew from a solo operation to a full team serving larger clients, the website needed to evolve as well. We helped Oakmont present a professional, clear, and credible online presence that reflects Oakmont’s unique model and strategic approach. We created a site that gets straight to the point — just like they do — focusing on helping prospective clients quickly understand how Oakmont does things differently and how that benefits their clients.
Website Strategy That Matches a Complex Buying Journey
Oakmont works with HR leaders, CFOs, and executive teams who are navigating long, complex healthcare benefits decisions. We mapped user journeys for each target audience segment, identifying key concerns and motivators, to structure the site and guide content. The site is designed to build trust over time, communicate a clear point of view, and reinforce Oakmont’s ability to deliver results for mid-size and growing companies
Supporting the B2B Sales Process
Because Oakmont’s work is consultative and relationship-driven, the priority is positioning the firm for enterprise conversations, and supporting the sales process with clear, consistent messaging. With simple content management tools, their team can easily add new testimonials and other fresh content over time.
Building Trust with Multiple Proof Points
To support Oakmont’s bold positioning, we incorporated multiple layers of social proof throughout the site. Case studies highlight real client outcomes, showing how Oakmont’s strategies reduce costs and improve coverage. Key data points, like retention rates, demonstrate client satisfaction and performance. We also included client testimonials to provide third-party validation, offering direct insight into the experience and value Oakmont delivers. These elements work together to build trust and give prospective clients the confidence to take the next step.
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