Healthcare Website
GrayHawk Health
A Fresh Website Design for a New Kind of Healthcare Company
GrayHawk Health is an innovative healthcare company serving the most clinically complex populations as a health empowerment organization (HEO). We partnered to build an online presence that effectively communicates the company’s mission to bridge clinical, social, behavioral health, and logistical gaps for individuals with complex medical challenges. We focused on creating an intuitive, user-friendly website that serves benefits providers who can contract with GrayHawk, and the individuals they serve.
Design & User Experience
The website design uses clean, modern aesthetic. The cool, blue tones are calming and serene, with warm, neutral backgrounds to ground the design and foster a sense of trust and professionalism. Subtle touches like rounded corners soften the design and suggest approachability.
Responsive Design
The site is optimized for various devices, ensuring a seamless experience whether accessed via desktop, tablet, or smartphone.
Easy Updates & Content Management
With growth on the horizon, the website is easy to update and will evolve with the company.
Targeting Multiple Audiences with Strategic Navigation
User-centric navigation is a cornerstone of the site. Because the website would be a resource for both patients and clients (benefits providers), we developed a navigation structure and information architecture with distinct pathways for each primary audience:
Individuals Seeking Care
A dedicated section provides information on personalized primary care and support services, detailing how GrayHawk Health brings care directly to members’ homes.
Benefits Providers
A dedicated are for benefits providers outlines collaborative opportunities to enhance member engagement and outcomes, showcasing the benefits of partnering with GrayHawk Health.
Robust Functionality and Thoughtful Content to Serve Diverse Audiences
Interactive Elements
Interactive sections keep information organized and add opportunities for engagement.
Focus on Value
The site messaging emphasizes the value of the services offered, and how the organizations meets individuals where they are and builds trust.
Calls to Action
Clear calls-to-action guide users to the next step and generate leads. An emphasis on recruiting reflects the organization’s current goal to attract new talent.
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