Nonprofit Website
CASA Nashville
A Clearer Path to Support for Children and Families in Nashville
We designed and developed the website for CASA Nashville, a nonprofit that advocates for abused and neglected children and helps them find safe and permanent homes. We reworked the site map to ensure all of the target audiences could access the information they need. Using the national brand guide, we updated the look and feel to reflect the diversity of families served and make a compelling case for supporting the work of CASA.
Built for Families, Professionals, Donors, and Volunteers
The CASA Nashville website serves a range of audiences, each with different goals. We developed a content structure and user journey strategy to support families, volunteers, donors, community partners, and professionals working in the child welfare system. The result is a site that makes it easy to find what you need and take action to get involved or seek support.
A Familiar Brand, Adapted for Local Impact
Working within the guidelines of CASA’s national brand, we tailored the design to reflect the unique identity of the Nashville chapter. We used bold color contrasts, expressive photography, and clean layouts to create a site that feels both recognizable and distinct, connecting users emotionally while reinforcing brand trust.
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