Nonprofit Website
4:13 Strong
A Bold Website for Life-Changing Mission
4:13 Strong equips men to succeed personally and professionally. We worked with the organization to revamp their website to better serve supporters, donors and volunteers. We updated the content to focus on their local impact, and incorporated video and fresh photography. An event calendar and blog keep supporters engaged and informed.
Chan
“They know our story and can tell it better than anyone.”
“Landslide has been a partner with us for over 10 years. From the logo, to the website, to printed materials, to social media, to strategy sessions, they know our story and can tell it better than anyone. When our staff says, ‘Let’s send that one to Landslide,” we all relax knowing that it will be done quickly and excellently…I could not recommend Landslide any more highly.”
Project Highlights
Information Architecture for Distinct Audiences
The 4:13 Strong website needed to serve multiple audience types — prospective program participants, donors, volunteers, and community partners — all with different goals and expectations. We developed a strategic navigation structure and user journey maps that allows each audience to quickly find the information that’s most relevant to them.
A Strong Visual Brand for a Striking Look & Feel
4:13 Strong already had a strong visual identity, with high-contrast black and white paired with energetic orange accents. We leaned into this bold aesthetic. We also created a special 10-year anniversary logo variation to mark a milestone moment and give the team additional design assets to use throughout their anniversary campaign.
Sharing Stories That Inspire
The blog plays a key role in the site by highlighting success stories, news and event recaps. It’s an effective way to keep the community informed and inspired, while showing the real impact of the program. We designed the blog to be flexible and easy to update, so the 4:13 Strong team can continue sharing meaningful stories over time.
Events That Drive Engagement
A full event schedule helps 4:13 Strong build momentum and engagement among donors and volunteers. From fundraisers to volunteer opportunities, events are prominently featured and easy to browse on the website event calendar. This section gives supporters clear ways to get involved and stay connected to the organization’s ongoing work.
Highlighting Local Impact with Real Results
Statistic sections convey the real difference 4:13 Strong is making in the Nashville community. By presenting this data visually, we help donors, volunteers, and partners quickly understand the value of the program and feel confident in their support.
Seamless Online Giving
Clear calls to action and prominent donation buttons guide users to give with ease. On the donation page, we included messaging that explains how funds are used. This transparency helps connect each gift to tangible impact, reinforcing trust and encouraging continued support.
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