SP-Teri has been making handcrafted figure skating boots since 1963. While the brand has always been known for high-quality craftsmanship, they hadn’t kept pace with the digital revolution in retail. When the family business was sold to new owners and operations moved to Nashville, it was time to create a website presence that reflected the value of the product and made it easy for skaters to order online.
This project was awarded a Gold 2020 Hermes Creative Award for Website Redesign.
E-Commerce Website Design & Development
We structured the site, navigation and products based on how skaters typically shop for skates, so that they can more quickly get to the types of products they are intersted in. The product pages provide detail on the comfort and performance features of each boot, and showcase new photos.View the Website
"The team at Landslide was easy to work with, providing excellent service and an amazing website for our business. From LaunchPlan to post-implementation support, their team was amazing. I highly recommend Landslide Creative and encourage you to consider them for your next website project."
Branding & Messaging
We created a new logo to represent the brand that spoke to the legacy and quality of the product. We directed a photo shoot to capture new product photos as well as creative shots that give the brand a unique visual identity across the site and on social media. We also helped the team clarify their messaging and focus on the product features and benefits that make SP-Teri boots the best choice for elite skaters.
Responsive Design & Development
Because the majority of traffic will come from users on mobile devices, we designed and optimized the SP-Teri website for the mobile experience. Pages resize seamlessly whether the user is on a desktop computer, tablet or phone.
"Landslide created a top-notch website for our company...They walked with us every step of the way, ensuring we were ready to launch on time. We will continue to use Landslide as our company has more needs in the future."
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