Robertson County Economic Development

Web Design & Development
Marketing Strategy & Planning
Robertson County, TN is a dynamic and growing community right outside of Nashville. We partnered with their Economic Development Board to create a website that showcases the many ways they support the growth of new and existing businesses.

Strategy-First Process

We kicked off the website project by meeting with the leadership team to understand the organization’s larger objectives and goals for the website. We created user journey maps to outline the target audiences and how they would be using the website. This guided our information architecture process, where we design a logical and intuitive site map and navigation structure.

Custom Website Design

The website design is driven by photos of the picturesque vistas found throughout the area. We incorporated a gently curving border between sections to reflect the rolling hills of the local landscape and add visual interest. Icons guide your eye move across the page and draw attention to key content.

Responsive Web Design & Development

The site transitions seamlessly from mobile, tablet and desktop screen sizes.

Custom Web Development

We built several custom features into the website to meet the specific needs of the Board, including a directory of buildings and properties for sale or lease in the county, a resources library with quick links to the most-requested materials, and a news feed where the team can share PR updates.

Flexible Content Management

With our custom Page Builder Tool in WordPress, the team can easily add, edit and remove content as they grow and expand.

Start Your Project!

Let’s talk about how we can partner on your custom website design project.

Get Started