Crown Paving

Web Design & Development
Marketing Strategy & Planning
Graphic Design & Branding
Copywriting & Content Creation

Crown Paving is taking a fresh approach to branding and marketing in the paving industry. We partnered with Crown to create a visual brand and lead generation strategy that sets them apart.

Crown wanted an iconic logo that would work on everything from a large piece of equipment to a small decal.

The muted, slightly feminine color palette and refined font are unexpected in a male-dominated industry characterized by bold colors and little design consideration, but it is the perfect fit for this woman-owned business shaking up the industry.

“Landslide provide our small-yet rapidly growing business with personalized counsel that elevates our brand in a crowed marketplace and gives us a strategic, competitive edge using the latest in tools and tactics for branding, marketing and digital technologies.”

– Crown Paving

Making it easy to get in touch and request a free estimate was the top priority, as lead generation is currently Crown’s primary marketing objective.

Using Crown's expertise and insight, we created several free resources to feature on the site. These help position Crown as a trusted partner and industry expert to visitors.

Want to know more about this project or talk about how we can partner on your website redesign or marketing project? Get in touch!