301 Redirect

A 301 redirect is a permanent instruction that tells browsers and search engines a page has moved to a new URL. When someone visits the old address, they are automatically sent to the new one. 301 redirects help preserve search engine rankings, prevent broken links, and make sure visitors reach the right content after a site restructure or launch.

Domain Name Server (DNS)

DNS is like the internet’s address book. When you type a website name into your browser, DNS finds where that website lives in order to load it on your screen. DNS is often managed by the company where your domain is registered or hosted. Common DNS providers include: GoDaddy, Namecheap, Google Domains, Cloudflare, Bluehost, SiteGround, and Network Solutions. If you own a domain, you already have a DNS provider, even if you don’t realize it. We can help you find it if you’re not sure. During your website launch, DNS is updated so your domain directs visitors to the new website instead of the old one.

Hosting

Hosting is the service that stores your website’s files and makes them available on the internet. When someone visits your site, the hosting server delivers the pages, images, and content so the site can load in their browser.

Meta Content

Meta content refers to the behind-the-scenes information that helps search engines and users understand what a page is about. This typically includes the page title and description that appear in search results. Meta content does not usually appear on the page itself, but it plays an important role in search visibility and click-through rates.

Propagation

Propagation is the period of time it takes for changes to a website, such as a new launch or DNS update, to spread across the internet. Propagation affects a website launch because changes don’t take effect everywhere at the same time. After the site is launched and DNS is updated, some visitors may see the new website right away while others still see the old one for a short period. During this window, links, forms, or content may appear inconsistent depending on where someone is accessing the site from. That’s why we recommend waiting to make announcements or send communications until propagation is complete and the new site is visible consistently.